Selected WorkAbout

Ralph Lauren

This project involved designing a unique online customization experience for Ralph Lauren Home's iconic furniture range.

The main challenge was to make numerous customization options (up to 20 for some models) visual, fun, and easy to navigate. Additionally, maintaining user engagement across different devices was a significant hurdle.

The impact was significant, introducing a new, fun, and visually appealing way for customers to customize Ralph Lauren’s iconic furniture. The enhanced user experience fostered increased customer engagement and satisfaction

Role: Product Designer, UI/UX Designer

Client: Ralph Lauren

Tasha Ro RL Home Customization
Design Your Own
Tasha 🦊 Ro - Product Designer
Working Not Working
New York City